About New York Film Loft

NEW YORK FILM LOFT is an industry incubator and a community for film, television, and vr/ar innovators that wish to share experiences, work together on creative projects, and to discuss career challenges.

New York Film Loft brings together an amazing community of filmed media entrepreneurs, creatives, mentors, investors, and businesses, all who are interested in working on collaborative media projects with the intent of disrupting the world of film, television and digital media. Follow us @NYFilmLoft. Also, visit http://on.mash.to/1IPQNlI to find out why Mashable, MasterCard & 9 VC’s chose us as one of 9 hot startups to watch at 2015 SXSW.


What is a coworking space?

Coworking often refers to “coworking space”, which was used firstly in 2005 by Brad Neuberg to describe a physical space which he firstly called ’9 to 5 group’, and soon became the growing worldwide movement of independent café-like community spaces for freelance professionals and early stage startups. A coworking space is normally built organically upon an existing coworking communities and operated under the values of “Collaboration, Openness, Community, Accessibility, and Sustainability” and share information and knowledge freely among one another and numerous web or event based platforms have been created to serve that purpose.

Yet by means the term “coworking” stands for something much broader, it means a new way of working, which is co-operative, open, collaboration & network based rather than singular, isolated and individual based. It was firstly coined by American game designer and fun theorist Bernie DeKoven in 1999 as “computer supported collaborative work”. As knowledge updates quickly and information becomes fragmented, the knowledge labor structure becomes scattered with diversified working features and forms and a high degree of freedom, randomness, and fluidity. Moreover, the knowledge structure has changed and it is difficult to satisfy social and market needs through only possessing knowledge in a single professional area. It is also difficult for people to innovate and make breakthroughs in a particular area if they are isolated.

As a result, cross-sector knowledge sharing and end-user creativity have become a prevalent trend.
Nowadays, for knowledge workers, collaborative way of working is an essential way to tackle complex problems and generate novel ideas and effective solutions, and creative ideas or solutions are often the results of combined efforts of a team or group of creative minds.

In fact, in a world of widely distributed knowledge, most of the companies and organizations cannot afford to rely entirely on their own internal talents and resources to stay innovative and competitive, more and more open innovation models such as user innovation, participatory design, crowdsourcing and know-how trading. Coworking will continue to act as the stimuli and catalyst of knowledge sharing, serendipity, and accumulation, as well as the vehicle for co-creation and co-development.

What problem are we trying to solve?

We’re bringing together all the elements storytellers need for success under one roof. Our aim is to create an environment for our community members to grow, prosper and evolve. We want to be the place where the future of film, television and virtual/augmented reality is created. Whether that be through mentoring young talented students, developing partnerships with various vendors/partners, creating opportunities for distribution, curating content-rich industry events as well as delivering much-needed resources and services, etc.