Brandon Henriquez


President, Pretend Labs

Brandon Henriquez is the Founder of Pretend Labs, a New York City-based Virtual Reality Content Studio. Being one of the first individuals to develop for the Microsoft HoloLens after launch, Brandon has pushed the envelope to help grow and cultivate the Virtual Reality community through bi-weekly events showcasing the technology and how to utilize it. Brandon has held workshops for multiple companies illustrating how Virtual Reality solutions can affect the workplace in a whole new light, then working with said companies to develop applications that fit their industry-specific needs. Since Pretend Labs founding in April 2017, Brandon has focused on developing and producing the wide array of formats involved in the Virtual Reality spectrum ranging from Augmented Reality, 360 Video production as well as a customized Mixed Reality solution. Pretend Labs has since been involved with organizations such as Support Creativity, Jump into the Light, Studio Anise and the New York Indie Film Festival hosting VR Experiences for the masses to enjoy.